Every home chef knows the frustration of a cluttered spice cabinet. Digging through a jumbled mess of jars, knocking over bottles, and struggling to find that one elusive ingredient can turn meal prep into a treasure hunt. The “As Seen on TV” Swivel Store Organizer promises to solve this perennial kitchen problem with its innovative pull-and-swivel design. But does this popular gadget truly live up to the hype, or is it just another fleeting infomercial dream? We’ve put it to the test to give you an honest, in-depth review.
Understanding the Swivel Store Organizer
The Swivel Store Organizer is marketed as a compact, two-tiered storage system designed to maximize cabinet space and provide instant access to your spices. The core idea is simple: it slides forward, then swivels out like a revolving door, presenting up to 20 standard-sized spice bottles at your fingertips. The commercials boast “no installation required,” suggesting a hassle-free solution that fits seamlessly into existing cabinetry, claiming to take up no more space than a cereal box.
In reality, the Swivel Store is constructed from white plastic and typically measures approximately 4.4 inches in width, 11.3 inches in depth, and 11.2 inches in height. It features two pull-out trays, each designed to hold a row of spice bottles. The “As Seen on TV” branding often implies a universal fix, but as we’ll explore, its specific dimensions and design mean it’s not a one-size-fits-all solution.
Pros: What We Loved About the Swivel Store
When the Swivel Store Organizer works as intended and fits your space, it offers some genuine benefits for kitchen organization.
One of its most appealing aspects is its ability to create extra space, especially in narrow cabinets or pantries where bottles often get lost behind one another. The pull-and-swivel mechanism, when smooth, provides much better visibility and access compared to traditional static shelves. This means less rummaging and a quicker find for your desired spice.
For those with a collection of smaller, standard-sized spice bottles, the Swivel Store can be a fantastic way to organize them neatly. It truly shines when accommodating uniformly small containers, preventing them from toppling over or disappearing into the back of a deep cabinet. Its “no installation” feature is also a definite plus; simply place it in your cabinet, load it up, and you’re ready to go, making it ideal for renters or anyone avoiding tools.
Beyond spices, the Swivel Store’s compact design can be surprisingly versatile. Many users find it useful for organizing small items in other areas of the home, such as pill bottles in a medicine cabinet, craft supplies, or small office gadgets, further enhancing its appeal as a multi-purpose organizer.
Cons: Where the Swivel Store Falls Short
Despite its advertised convenience, the Swivel Store Organizer does come with a set of limitations and drawbacks that potential buyers should consider.
A primary concern is its compatibility with various spice bottle sizes. While advertised to hold “standard size” bottles, many users report that it is too narrow and too low for larger or taller spice jars. Bottles exceeding roughly 1.5 to 2 inches in diameter or height may not fit comfortably, or even at all, rendering the compartments unusable for a significant portion of a typical spice collection.
Durability is another recurring issue. Some reviewers describe the unit as flimsy or cheaply made, with shelves prone to wobbling. The plastic construction, while lightweight, may not withstand heavy, frequent use over time, leading to concerns about its long-term stability and functionality. The sliding and swiveling motion, which is central to its appeal, can also become problematic if the mechanism isn’t smooth, leading to sticking or difficulty in operation.
Furthermore, the claim that it fits all standard cabinets can be misleading. While it doesn’t require mounting, its overall dimensions mean it may be too deep or too tall for some upper cabinets, preventing the cabinet door from closing properly or simply not fitting at all. Accurate measurement of your available cabinet space before purchase is absolutely critical to avoid disappointment. Additionally, if the unit is not sufficiently weighted by spices, or if only one side is heavily loaded, it can slide around or become unstable within the cabinet.
Comparison: Swivel Store vs. Other Spice Rack Types
The Swivel Store Organizer offers a unique approach to spice storage, but it’s just one option among many. Understanding how it compares to other common types can help you decide if it’s the right fit for your kitchen.
Types of Spice Racks:
- Wall-Mounted Racks: These free up counter and cabinet space by utilizing vertical wall space. They come in various materials like metal, wood, or plastic, often with multiple tiers. They offer excellent visibility but require drilling and permanent installation.
- Pull-Out Drawer Inserts: Designed to fit inside kitchen drawers, these often feature angled tiers or adjustable dividers, making spice labels easy to read from above. They keep spices out of sight but require adequate drawer depth and width.
- Tiered Step Shelves: Simple, affordable risers that elevate back rows of spices, commonly used inside cabinets or on countertops. They improve visibility but don’t offer the pull-and-swivel access of the Swivel Store.
- Rotating Turntables (Lazy Susans): Circular platforms that spin, bringing all items within reach. Excellent for corners or deep cabinets, offering 360-degree access. They are generally sturdy but can be less space-efficient in narrow, rectangular cabinets.
- Magnetic Racks: These attach to refrigerator sides or other metal surfaces, offering accessible storage outside of cabinets. They are easy to install but limited by available magnetic surfaces and aesthetics.
Material Comparison:
The Swivel Store Organizer is primarily made of plastic. While lightweight and easy to clean, plastic can sometimes lack the durability and premium feel of other materials.
| Feature | Swivel Store (Plastic) | Wood (e.g., drawer insert) | Metal (e.g., pull-out, wall-mount) |
|---|---|---|---|
| Durability | Moderate (can be flimsy) | High (solid wood) | High |
| Aesthetics | Basic/Functional | High (natural, warm look) | Modern/Industrial |
| Cost | Moderate | High | Moderate-High |
| Ease of Cleaning | Easy (wipe clean) | Moderate (can absorb moisture) | Easy (wipe clean) |
| Moisture Resistance | Good | Poor (can warp/mildew) | Good (if rust-resistant) |
| Space Efficiency | Good (vertical, narrow) | Excellent (drawer integration) | Varies (wall, door, pull-out) |
| Visibility/Access | Good (swivel) | Good (tiered in drawer) | Excellent (pull-down, open) |
| Installation | None | Varies (drop-in to install) | Varies (drilling for wall-mount) |
Who is the Swivel Store Organizer For?
The Swivel Store Organizer is best suited for individuals with specific kitchen needs and storage preferences. It’s an excellent option for those with small kitchens or limited cabinet space who are primarily dealing with a collection of standard-sized, smaller spice bottles. If your goal is to quickly organize a moderate number of uniform spice jars without any tools or permanent alterations, the Swivel Store could be a convenient solution. It’s also ideal for those who value the “no installation” aspect and want a simple, portable organizer for their cabinet or pantry shelves.
Buying Guide: What to Consider Before You Buy
Choosing the perfect spice rack, including the Swivel Store, requires careful consideration of your unique kitchen environment and cooking habits.
The most crucial step is to measure your available cabinet space meticulously. Note the height, width, and depth of the cabinet where you intend to place the organizer. Compare these measurements with the Swivel Store’s dimensions (approx. 4.4″ W x 11.3″ D x 11.2″ H) to ensure a proper fit. Also, assess your current spice collection: how many bottles do you have? What are their typical heights and diameters? This will help you determine if the Swivel Store’s compartments are compatible with your existing jars. Consider the material and its impact on durability, aesthetics, and ease of cleaning. Plastic, wood, or metal all have different characteristics. Lastly, set a budget, as spice racks range widely in price, from simple tiered shelves to elaborate pull-out systems.
Where to Purchase the Swivel Store Organizer
As an “As Seen on TV” product, the Swivel Store Organizer was widely available through direct response television channels and various retailers. While it might be less prevalent in mainstream stores today, you can often find it on major online marketplaces such as Walmart.com and eBay.com. It’s also worth checking “As Seen on TV” dedicated websites. Be aware that availability may vary, and you might encounter options for purchasing new, open-box, or used units. Always compare prices and read recent customer reviews on the specific vendor’s page before making a purchase.
Tips for Maximizing Your Swivel Store Organizer
To get the most out of your Swivel Store Organizer, a little strategic planning can go a long way. If you have larger spice containers, consider decanting their contents into smaller, uniform jars that fit the Swivel Store’s compartments. This creates a consistent look and maximizes capacity. Labeling both the tops and the sides of your spice jars is essential; this ensures quick identification whether the organizer is slid in or swiveled out.
To enhance stability, try to distribute the weight evenly within the two trays. Placing frequently used spices in the front rows will improve daily convenience. For ongoing maintenance, a simple wipe-down with a damp cloth is usually sufficient to keep the plastic clean. For stickier spills, mild soap and water can be used, ensuring it’s completely dry before reloading spices to prevent moisture build-up. Regular light cleaning will help prolong the organizer’s lifespan and keep your spices hygienic.
Conclusion
The Swivel Store Organizer (As Seen on TV) presents an intriguing solution for spice storage, particularly for those battling cluttered cabinets and seeking improved accessibility. Its pull-and-swivel design offers a clever way to organize up to 20 smaller, standard spice bottles without the need for installation, making spices easier to find and freeing up valuable cabinet space. However, it’s not without its drawbacks; its plastic construction can feel flimsy, and its narrow compartments may not accommodate larger spice jars, leading to mixed user experiences.
Ultimately, the Swivel Store is best viewed as a niche solution. It can be a game-changer for specific users with uniform spice collections and precisely measured cabinet dimensions. But for those with diverse bottle sizes or who prioritize robust construction, other spice rack types might offer more comprehensive and durable solutions.
Have you tried the Swivel Store Organizer, or do you have a go-to spice organization hack that transformed your kitchen? Share your thoughts below!
Frequently Asked Questions
How many spice bottles does the Swivel Store Organizer hold?
Table is empty.The Swivel Store Organizer is designed to hold up to 20 standard-sized spice bottles. Each of its two trays can accommodate approximately 10 bottles, providing a visible and accessible storage solution for a decent collection.
Does the Swivel Store Organizer require installation?
No, one of the key selling points of the Swivel Store Organizer is that it requires no installation. You simply place the unit directly into your kitchen cabinet, and it’s ready to use, making it an ideal choice for renters or those who prefer not to use tools.
What are the dimensions of the Swivel Store?
The Swivel Store Organizer typically measures around 4.40 inches in width, 11.30 inches in depth, and 11.20 inches in height. It’s often compared to the size of a cereal box, designed to fit into most standard kitchen cabinets.
Is the Swivel Store Organizer durable?
User reviews on the durability of the Swivel Store Organizer are mixed. While some find it adequately sturdy for light use, others report that its plastic construction can feel flimsy, leading to concerns about wobbling shelves and its long-term resilience under regular use.
Can it fit all spice bottle sizes?
The Swivel Store Organizer is designed for standard-sized spice bottles, but it may not fit all varieties. Many users find its compartments too narrow or too low to accommodate larger or taller spice jars, so measuring your existing bottles is advisable.
